企业社会责任绝不只是道德（Corporate social responsibility is more than just morality）.docVIP

企业社会责任绝不只是道德（Corporate social responsibility is more than just morality） Once upon a time, social responsibility was a moral grating full of talk and smell. But today, E has become a reality measure of Western business. Especially for the perennial simply rely on low cost to win China enterprise and mu, social responsibility and its quantitative standards, has become us to continue the new threshold is forced into the western market! It comes, will not just realm , but survival! Never say anything again! Corporate social responsibility (Corporate Social Responsibility, referred to as CSR) this concept came from the end of nineteenth Century, at present in the world has been very popular, but in China is still a new concept, it is in recent years with a large number of multinational companies entering China import. These international financial magazines such as fortune and Forbes have considered corporate social responsibility as one of the criteria in their ranking. For CSR, in broad sense, it means that managers should consider the responsibility of their decision-making and corporate behavior in the process of public interest. It includes economic responsibility and social responsibility that enterprises should undertake to consumers, employees, shareholders, communities, governments and the environment. Enterprise development is closely related to social environment. Society is the source of enterprises benefit. As a member of society, enterprises must be integrated into social groups and interact with various organizations. When enterprises enjoy the freedom and opportunity given by society, they should repay society in accordance with ethical and moral actions. The enterprise social responsibility, on the one hand can win reputation and organizational identity, but also can better reflect their cultural orientation and values, create a better social environment for the development of enterprises, so that enterprises can maintain vitality, to obtain long-term s