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企业进行网络营销的十大步骤和三种模式(Ten steps and three modes of network marketing for enterprises)
企业进行网络营销的十大步骤和三种模式(Ten steps and three modes of network marketing for enterprises)
The concept of network marketing is simply to make full use of cyber source for marketing products and services. There is a relationship between the cyber source refers to the formation of the exchange of manpower, capital, products, technology, information and social organizations.
The first step: to promote the release of the operating mode of the Internet media.
Main points:
Analysis of 1 types, the internet. Such as: news category, administrative network category, social groups, cultural education network network category category (including schools), Studio Entertainment network and social network category category (such as Sina), integrated network business categories (e-commerce etc.), electronic commerce, network industry categories (including industrial and commercial circulation, service industry, logistics, finance and etc.), electronic mail, personal network and family very network.
2, analysis of Internet e-commerce. Such as general e-commerce will use including Internet, Intranet (intranet) and Extranet (enterprise extranet) all business activities of all computer networks and other various forms of network, belonging to the electronic commerce. According to the classification of the transaction object, can be divided into electronic commerce between enterprises (B2B), electronic commerce between enterprises and consumers (B2C mode), the electronic commerce between enterprise and government (B2A), electronic commerce between the government and the consumer (C2A mode) four types.
Analysis of the operation of 3, promotion of electronic commerce website. Mainly two kinds: one is the search engine, the two is self released (omitted).
The second step: the ability to understand the effect of electronic commerce and promote the release of the carrier (omitted).
The third step: choose e-commerce vector combination, the package is suitable for enterprises to find out the best way
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