商标名赏析之文字艺术（The art of literary appreciation of trademark names）.docVIP

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商标名赏析之文字艺术（The art of literary appreciation of trademark names）.doc

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商标名赏析之文字艺术（The art of literary appreciation of trademark names）

商标名赏析之文字艺术（The art of literary appreciation of trademark names） The advertising language reflects the brand inside the core, reflects the brand positioning, telling the story of the brand, the expression is the brand itself, a successful advertisement should be short and fine. 1, Pepsi: the choice of a new generation. The choice of a new generation 2, Motorola mobile phone: Wisdom interpretation, everywhere. Intelligence everywhere. 3, Seiko watches: once have, nothing more. The first ever, the last youll ever need. 4, Sprite: obey your thirst. Obey your thirst. 5, IBM: no business too small, no problem too big. No business too small no problem too big. 6, Samsung: feelthenewspace. Feel the new space. 7, the American Express Service: accurate, first-class quality, top-notch, delivery time, delivery without error. Do it right, first-rate, top-nOTCh, without a hitch and absolutely flawless. 8, Maxwell coffee: Shannon drops,. Good to the last drop. 9, good to the last drop. Ask for more. 10, TOYOTA: Poetry in motion, dancing close to me. Poetry in motion, dancing closing to me. Continued 1, Coca-Cola: irresistible temptation. You cant beat the feeling! 2, Kodak camera: you only need to press the button, we do the rest You press the button we do the rest. 3, American Express credit card: I wish you success. To your success. 4, China Everbright Bank China: not the biggest, but the best. To be the best rather than the largest. 5, Tide: Tide washing powder to escape dirt. Tides in, dirts out. 6, readers Digest magazine that brings you the world. The world smiles with Readers Digest. 7, the global magazine: a book in hand, the whole world. The Global brings you the world in a single copy. 8, Ricoh copiers: we lead others to follow. We lead. others copy. 9, Canon copier: impossiblemadepossible. Impossible made possibe. 10, Nestle: enjoy ice cream. Take time to indulge 11, Nestle: delicious coffee. The taste is great. Episode: name of Many international famous brands from the