如何留住顾客1（How to retain customers 1）.docVIP

如何留住顾客1（How to retain customers 1） Now, the standard to measure whether an enterprise is successful is not just the return on investment and the market share of an enterprise, but the index of customer retention, customer share and the income of the data assets. In many cases, companies will be sent to customers the products they need, rather than let their customers for products. As a result, the enterprise will strive to establish a learning relationship with each customer: we know who you are, remember you, and often communicate with you. In this way, we know you better than others and can provide you with free services that competitors can not provide. This means that your customers actually get more value from the products or services you offer. They will find it easier and cheaper to do business with you than to start a new business elsewhere. In this way, you set up an exit barrier for your customers. At this point, you can use the loyalty of customers to do business. Personalized marketing Customer relationship management is a kind of continuous marketing communication and real-time marketing activity. The key point of customer relationship management is to find out what can bring effectiveness to customers and try their best to satisfy the customers utility. Therefore, the most important task of customer relationship management is: 1. figure out the customer value associated with a particular business. 2. understand the relative importance of these values to each type of customer. 3. determine if these values can have a positive impact on the companys interests. 4. communicate with customers in a way that customers are willing to accept and provide the value they need for each type of customer. 5. calculation results, check the return on investment. The process of customer relationship management is actually a process of constantly looking for ways to increase customer relationship value from the customers point of view. That means we have to understand the