如何策划与撰写区域促销提案（How to plan and write regional promotion proposal）.docVIP

如何策划与撰写区域促销提案（How to plan and write regional promotion proposal） Regional and national promotion promotional activities in comparison, there are two main differences, one is to determine, according to the regional characteristics of the refinement of promotional activities; two is to try to use the promotion of existing resources within the region, for the coordination and implementation of all aspects of the. Therefore, the regional market manager in writing the regional promotion plan, must be very familiar with the market conditions in the region, targeted and effective regional promotion can improve. Generally speaking, regional planning and promotion plan to write a system must follow the following steps: Objective: a promotion, is the foundation of all promotional activities, the boss is not awarded the grant, consideration is expected to achieve the goal of promotion. Therefore, the purpose of promotion, should contain at least two aspects, one is real, is to put a specific data, such as the present market situation is how, what is the expected goal of the promotion, how to achieve retail sales, or sales growth rate; another is false such as, against competitors, enhance the single product market share, enhance brand awareness, if only the inventory or new product promotion can only write a little. In short, the promotion purpose is to clearly tell you BOSS, what do you want, where is your goal. Two, the promotion theme: to put it plainly, is to cry up wine and sell vinegar, is to give consumers a sell you things without reason to sell his things. The theme of creativity is very important, especially in the media with publicity, a unique Slogan, can jump out quickly from the mass information of sales promotion, to stimulate consumers to enhance memory. This is not an easy thing, not only needs to be brainstorming, but also must through art processing, such as this years holiday gifts, gifts received brain white gold! Therefore, the key lies in the promotion t