旅游产品质量管理探析（Analysis of quality management of tourism products）.docVIP

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旅游产品质量管理探析（Analysis of quality management of tourism products）.doc

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旅游产品质量管理探析（Analysis of quality management of tourism products）

旅游产品质量管理探析（Analysis of quality management of tourism products） Study on the quality management of tourism products Study on the quality management of tourism products 2008-12-20 15:10:04 Abstract: tourism product is a complex process and provide comprehensive tourism attraction effect. Based on the analysis of the tourism product itself and its quality management characteristics, in order to tourism enterprises in China to provide targeted improvement programs. Keywords: tourism product characteristics quality management Generally speaking, the product is designed to meet the needs of some people or the desire of the consumer goods, divided into tangible products and intangible products. Because the tourism industry covers a wide range of tourism products, embodies many features, different from the traditional product concept. The concept and characteristics of tourism products From the tourist point of view, in the process of tourism consumption and tourism products to buy most is the reception service and tour guide services, in addition to a small amount of the repurchase of tangible products, on the whole is a complete experience, rather than a real; tourism enterprises should provide, including shopping and entertainment, food, etc. the package of products for tourists, all of the pieces of the travel process constitute the tourists travel experience. Therefore, the tourism product is a complex of tourism attraction and provide comprehensive effect, contains a variety of combination of services needed to achieve a full tour activities. In the process of travel, the quality of all aspects are equally important, the quality of the products in the case of convergence, high quality service has become an important means for enterprises to win. Because the service has different quality, tourism product quality not only rely on the product itself, only a part of the supplier independent evaluation must be made by the rest of the tourist experience and on the basis of