about on the problems of urban marketing and strategic（在城市营销战略的问题）.docVIP

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2017-09-05 发布于浙江
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about on the problems of urban marketing and strategic（在城市营销战略的问题）.doc

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about on the problems of urban marketing and strategic（在城市营销战略的问题）

About On the problems of urban marketing and strategic Thesis increasing trend of world economic integration, increasing competition between cities, this theory of city marketing and urban marketing approach operational in the city government in how to implement change in the functions of marketing and operation mechanism of innovation for a more in-depth study and summed up the four city marketing strategy. Paper Keywords: City Marketing: city marketing strategy, city marketing mix, the public nature of value Theory follows the City Marketing Philip Kotler ‘regional marketing’ concept, areas of marketing is to meet the needs of the target market area for the planning and design, successful regional marketing should be the public, business community where their satisfied, tourists and investors expect the region to meet. ‘The so-called’ urban marketing ‘is the city’s overall function into full play, enhance competitiveness, creating a unique self-image of the city, improve visibility, meet the public, business, government, etc. the needs of all aspects of public management activities and processes in general. A previous city marketing research For the subject of city marketing research, many experts and scholars have discussed this in depth study. Chen Wang that the 21st century is the century of the city. China’s urban marketing should be combined with China’s national conditions, changing concepts and functions, the correct understanding of urban marketing, to explore the city characteristics. to build the city brand, city of accurate positioning, grasp the competitive advantage of cities: integration into the economic development of the region, forging urban development platform, adhere to the system’s durability and innovation, promote the city’s long-term development of China’s 20 years of reform and opening up, through the three phases: the first stage of reform and invigorate the beginning of the individual, creating a ‘some people get rich