actual combat- content marketing and fan operation new play（实战u2014u2014内容营销和风扇操作新戏）.docVIP

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2017-09-05 发布于浙江
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actual combat- content marketing and fan operation new play（实战u2014u2014内容营销和风扇操作新戏）.doc

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actual combat- content marketing and fan operation new play（实战u2014u2014内容营销和风扇操作新戏）

Actual combat: content marketing and fan operation new play First, the trend of content marketing under the Han are the structure of the adjustment and marketing changes Members of the business, friends, everyone is good, I am the owner of the women’s clothing is Qingyang, very happy to be able to communicate with you here and share some of the content marketing thinking. Just received the invitation of the mother of the time, the heart quite disturbed, because that this topic is quite big, starting from the beginning of last year, the content of the topic of marketing hot gradually in the rise, because the changes in consumer demand, the impact, The price is not the first element based on his lifestyle, the consumption environment, the consumption concept, the consumer choice, and the changes that consumer decisions bring, and in the millennium’s main consumer groups. So here to talk to you talk about some of Han’s actions and some thinking. Han are the first action is the structure of Han, Han are the structure is not a simple matter. And in the value of Ali does not mean to embrace changes Well, so that can not underestimate this structure, as long as the direction is right, we must spare no effort to do this thing. For example, Han has just set up a wireless time, alone to pull out a team, then the proportion of wireless and conversion rate is much higher than the second, and in 14 years, The Now after the wireless, the overall team and together, marketing, but also a separate pull out a content marketing team, the team from the original 50% of the core staff. Han are constantly changing the structure, has been in a sub-combined state, can not underestimate such a structural adjustment, determined to work after the direction to achieve such a process. The second point, in fact, is a change in marketing, is a way of thinking to upgrade, it and the user is not just between the establishment of a purchase relationship. The form of promotion is a