analysis- big data marketing of joy and sorrow（分析-大数据营销的喜悦和悲伤）.docVIP

Analysis: Big Data marketing of joy and sorrow (Research papers Download news) marketing is a bunch of big data is booming burned fire, close to the fire to get warm humanity, we must also remain vigilant of dangerous play with fire. Receive meet individual tastes news and product information, the majority of people full of pleasure, but the rapid development of technology to life provides great convenience, but as the sky will not fall, like life, there is no absolutely safe and convenient technique. In the U.S., big data has become mainstream marketing. Compared to traditional sales model is full of speculation, big data marketing, marketing strategy is based on a combination of diverse customer’s true needs, can minimize marketing costs, optimize marketing effectiveness. Both the retail insurance, or entertainment media, almost all companies are looking for the public’s help big data can have a hand. Chur company in Washington, the United States, is a leading U.S. data analysis company that specializes in providing sophisticated data-oriented services sector The report shows that after some of the world’s top five pharmaceutical companies to cooperate, within six months sales leads increased by 63% for each sales lead acquisition costs also decreased by more than half. ‘world Rangrang, are all benefits to the’ enterprise strong desire for big data marketing, also makes sense. Adequate funding and strong market demand, boosting the prosperity of big data marketing industry. Survey shows that in the United States 400 companies engaged in marketing, 54% of companies have invested large data, which has invested in large data companies, 61% have achieved considerable economic returns .2012, data-driven marketing in the U.S. economy had added value of at least $ 156 billion in direct support of about 60 million jobs this end, the United States, some scholars use ‘ Data-driven marketing economy ‘to describe the enormous economic value of big data marketing.