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analysis- burn after reading why not do it at home(分析-阅后即焚》为什么不做在家里)
Analysis: Burn After Reading Why not do it at home
(Research papers Download news) by the end of September, less than a day apart, the two giants Alibaba and Tencent have added to their own application functionality Burn After Reading A class is a micro-channel applications Ali ‘exchange’, a mobile phone QQ is Tencent flash photos. investor favorite a hypothetical question, ‘If BAT also how do you do this?’ in the field of burn after reading come true.
Kacha is the first batch of applications Burn After Reading, as the founder, was naturally a lot of people ask, ‘What is the impact on you? How you do it.’
Often encounter such a problem, I will laugh, Snapchat great success in the United States, is bound to giants Liaode Chunxindangyang tempted, but how can the success of such and such a simple copy Snapchat in the country, so I This response is always ‘welcome, but do not worry.’
Welcome, because finally Tyrant admission universal ‘Burn After Reading’ concept, and in the intensive publicity, more people will understand the concerns and burn after reading an interesting sense, as we save a lot of nurturing Users costs.
Do not worry, because Kacha already retreated from them into battle, I think Burn After Reading does not lift in the turmoil of war, because China’s domestic needs of users was not there. Nutshell, giants holding banknotes high-profile copy Snapchat, almost a dead end, or that the copy number of applications Snapchat are almost a dead end, we realized this early on, and make the appropriate adjustments and changes. reasons for these changes, I do need some careful analysis .
Why Snapchat fire, Burn After Reading domestic applications have yet placid? Ultimately, because the Sino-US users constitution, habits and Internet development paths are different.
An acquaintance acclimatized Burn After Reading
Snapchat to import friends relations through contacts, Facebook, a social acquaintance is a typical application, follow the trend
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