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analysis- how do social marketing-(分析-社会营销如何)
Analysis: How do social marketing?
Research papers Download News: What is the focus of marketing? It depends on how you look at marketing.
Plainly, marketing is simply the process of buying and selling, but as time goes on, this trading relationship has become increasingly complex.
From the initial product, the emergence of the brand, from the brand after another service from the service after the emergence of service brand, then what comes next is what the press, EDM, viral marketing, hype, push each other ...... etc. .
Previously, a big God raised 4P marketing theory, we feel very cattle, have asked him to do the planning and marketing, a lot of books (marketing people must see the few books) and then increase the degree of complexity of the market, other who also proposed 4C, 4R, 4S, etc. I think it has to use the key as a Taobao seller you how to understand and apply and I think you’re going to need to learn common sense, after all, we are halfway decent majority , have not seen the resignation of several marketing gurus do Taobao, so I mentioned above (4P/4C/4R/4S), you do not have to study, but you need to know what these are, if determined people can go read about , with the “heart” can be read, look for feel.
Well, I will not talk about anything else, then I talk about Taobao main marketing focus should be on what?
First: I think the focus of marketing, which is when the first “mentality.” This is not my heart * Set the resurrection of mind, not what I want to earn 10 million state of mind, I did not do an industry leader mentality, but not their money, and I have the mentality to make money through Taobao That is what I think, “initial” marketing mentality should be “firm and school,” and this attitude must implement * the Marketing growth history of network changes too fast, the blog is still in the peak moment was Weibo and SNS defeat, so many channels you know how to play it?
Second: The focus is on marketing planning. Days ago to se
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