analysis- how do users through technical innovation of high demand(分析-用户如何通过技术创新的高需求).docVIP
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analysis- how do users through technical innovation of high demand(分析-用户如何通过技术创新的高需求)
Analysis: How do users through technical innovation of high demand
(Research papers Download News) user needs and the relationship between technological innovation is an old topic
People think of a product market question is: in the end user’s needs is growth-promoting technological innovation, or technological innovation, can lead the user needs?
With popular products, for example, can be summed up modern enterprise user needs to solve three types of parties: one, to follow suit, mainly referring to imitation has been market-proven products, 2, grasp, mainly refers to the need to solve the discovery of the existing demand, quickly made products, three, creation, mainly refers to those innovative products, until after it was discovered that they have to use the products.
The first two categories the company’s products, it is clear from the user demand, Internet giants almost all belong to the second category, Google, Facebook, Amazon, etc., are caught explicit user needs, providing quality products.
With Apple’s success, more and more people are looking forward to create a third category of technological innovation enterprise - the creation of user needs. Such companies are often able to develop a new industry, creating high value, very “cool” For example, in Airbnb before success, who would have thought back less money to a stranger who lives in one night, who thought such a seemingly unsafe behavior has so many needs, Snapchat proposed Burn After Reading, novel concept to make people aware photo-sharing is not obvious needs: look like, never store, Vine launched six seconds video (15 seconds to do sparked Facebook video), resulting in a lot of wonderful and interesting small video , while the designer works buy site Fab, has put forward the concept of cheap sales of designer pieces, so that people can get both quality of life and price affordable ......
Chicken and egg relationship?
As described above, the user needs and technological innovati
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