analysis- how many dimensions see channel marketing-（分析-多少维度看渠道营销）.docVIP

Analysis: How many dimensions see channel marketing? Research papers Download News: Channel written explanation: ---- Product sales route, the product from the manufacturer to the final consumer paths. Channel formation significance for manufacturers From manufacturers to establish an efficient distribution network in the final consumer, through this network, the rapid and extensive spread their products to all levels of channels and terminals, appear in front of consumers across the country, and through online brand communication FromEMKT.com . cn and offline activities on the ground, to promote their products, and the formation of cyclic move off. What channel there? A relatively simple argument is formed by a number of organizations, such as dealers, distributors, retailers 2, strictly speaking, the channel of each agency, in turn, composed of a number of people, these people are all channel members, it can be said, in the channel, so the people who work involving products (from the manufacturer business, to the dealer’s warehouse supervisor), are all channel members. Distributors and agents 1, distributors, manufacturers purchase money in the upstream, downstream customers then sell the goods, pocketing the difference. 2, agents, helping manufacturers to establish channels to develop customers, but do not purchase, but the auxiliary manufacturers sell their products directly to the lower channels and customers and earn service fees given by manufacturers or commissions. 3, there are numerous channels channel members, the manufacturers of business, and is the first channel member. Why do we need distributors manufacturers Not the manufacturers do not market to do business, the reason for looking for distributors, dealers have been nothing more than the use of manpower, resources, transportation, finance, sales network, operating experience, social relations, and so resources and reduce the cost of it on their own . Channe