analysis- how should companies play a social tool performance（分析u2014u2014企业应如何发挥社会工具性能）.docVIP

Analysis: How should companies play a social tool performance (Research papers Download News) enterprise social action had been unsuccessful because of the lack of goals and support. If the team a good start on planning vision of success, setting targets and indicators in the fight to the upper support while maintaining flexibility, it will be able to embark on corporate social right way. Social media redefining the way we learn, share and communicate. Would bring the power of open communication of each individual, and in the context of enterprise voice of employees released by the organization’s point of criss-cross connected together, Enterprise social networks on an unprecedented scale release of corporate change and cultural potential. Many organizations wish to use these tools underestimate the necessary organizational and cultural change. Accordingly Gartner predicts that, due lack of leadership and too much emphasis on technology, 80% of corporate social efforts will not achieve the intended target. Buy platform is not enough light, if there is no specific organizational and cultural change management, corporate social efforts is likely to be ‘digital garbage’ drowned risks. Following the successful implementation of the five corporate social key: 1, evaluation and definition Before performing corporate culture change must first grasp orientation. Many companies say they want to have a more open, more collaborative culture, but in fact the existing organizational structure and policies but hinder the achievement of this culture. Therefore, in further work, we must first define hope to achieve goals, determine a match with the organization’s current state of the timetable. Socialized enterprises should be regarded as a journey rather than sport, honest face any possible delay social pain points of involvement. Start with small, specific projects in specific sectors expanded in the successful promotion on the basis of the same time