analysis- how public relations from the media all broken-（分析u2014u2014从媒体公共关系是如何打破）.docVIP

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analysis- how public relations from the media all broken-（分析u2014u2014从媒体公共关系是如何打破）.doc

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analysis- how public relations from the media all broken-（分析u2014u2014从媒体公共关系是如何打破）

Analysis: How Public Relations from the media all broken? (Research papers Download News) Recent circles there is a new term - from media relations. Why not? Namely, to maintain media relations since the establishment of enterprise media new positions. Popular thing to say, is to draw more influential group of self- media for the enterprise voice, credibility endorsement. Here, I would not be discussed from the media should or should not participate in such a public relations firm behavior, because I do not participate in such a war of words, to treat these problems is also very simple, you either do or do not do! Today, I would like to explore how to do self-media relations? Last week saw Wei Wu Hui teacher starting in corporate PR lt;lt; titanium media from media people how to hook up gt;gt; a text, feeling a lot, because I am also doing their own PR, and just know some people from the media, so for self- media and public relations also have some of their own views. From the media which is divided into several categories? From the PR value perspective, from the media is divided into three types: 1) industry influencers and such from the media rarely, this sub-sector is generally very authoritative from the media, 2) those who influence public opinion and such from the media more, generally have their own public positions, such as micro-channel public number, can have its own sphere of influence, 3) public opinion by voice and such from the media is more and more, they are generally the major media sites columnist, does not have its own voice platform, but it could be by virtue of a media platform for enterprise voice. From the nature of cooperation from the media point of view, can be divided into three categories: A) purely commercial cooperation. Such cooperation from the media are very good, they have been very professional, adhere to business rules, good cooperation, 2) human way cooperation more difficult to control this ty