analysis- how to share social mobile medical bonus-（分析-如何分享社会移动医疗的奖金）.docVIP

Analysis: How to share social mobile medical bonus? (Research papers Download News) For most mobile Internet-based services provided, the micro-channel platform is currently running the most returns. Especially when compared to the game of life or social class service, health care industry and user viscosity activity is relatively low, especially suitable for operating with a micro-channel. We have a private orthopedic hospital micro-channel marketing experience as an example to analyze it, which may be called ‘3X medicine specialist orthopedic hospital’ (hereinafter referred to as ‘3X’). And many traditional medical and health services agencies, this private hospital last year spent a lot of money to do the App, the hospital hardware, department setting, the experts made a detailed presentation of talent, but also to engage in an online consultation appointment, even stylishly launched mobile payment. After App on line, 3X please professional marketing company implemented a four-week campaign, hoping to play a new marketing channel from the mobile Internet. outcome App downloads are always up with the rhythm of the limit stop marketing campaign, campaign stop when basically nobody downloaded it. Meanwhile, those who pre-download, slowly began to unload. The reason is mainly marketing staff on the characteristics of a lack of understanding of social media, even with the App such a fashionable form, but the way of thinking is still stuck in the web1.0 era of the ‘service center’, but did not evolve to the ‘ individual-centered ‘web2.0 social era, so the thing is made out of’ not decent. ‘ Later 3X recruited experienced director of operations, use micro-channel to provide services to low transition costs make this traditional enterprises provide Xiangmoxiangyang Internet services. Operations director who believes that if there is no special need for medical companies not necessarily the entire App. user when a service just for interest, it is easy becau