analysis- how to use content marketing channels influence the target audience(分析-如何使用内容营销渠道影响目标受众).docVIP
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analysis- how to use content marketing channels influence the target audience(分析-如何使用内容营销渠道影响目标受众)
Analysis: how to use content marketing channels influence the target audience
Research papers Download news: In the article before the start of the first to tell you about what is green marketing? Interactive Encyclopedia is defined corporate guidelines for the operation of environmental protection, green culture values #8203;#8203;to consumers green consumption as the center and starting point of the marketing concepts, marketing methods and marketing strategies for green marketing, content marketing is a tell their brand story of powerful tools, in addition to editing and content need to be considered to determine which marketing content should invested in what channel for readers to see and share the content is then crucial.
In this context, the brand will complement the marketing strategy, content marketing, delivery channels selected to provide optimum exposure, to make the brand stand it? Webpower China region and the Digital Instincts’s CEO Marilyn Simes and innovative educational marketing programs expert Julie Livingston provides an effective strategy on this topic:
1 Determine distinctive brand assets
Use text as well as non-word elements, such as video, audio, and powerful image in the minds of the target audience to create multi-layered sensory impression of the brand in the ideal case, marketers should develop their own unique type of brand equity.
(2) public information and education to the brand association
webpower believe that this is a natural fit, because consumers need to understand the social and environmental benefits. brands might consider creating their own brand value associated with, on the green recycling, pollution and waste management topics such proprietary educational content, then, the own brand into a capable and public supporters, educators, parents and children a unique resonance channels, while touching this population Another advantage is that they will become ambassadors, and to mobilize their partners and fami
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