analysis- how to users startups into hardcore fans-（分析-如何用户初创公司到铁杆粉丝）.docVIP

Analysis: How to users startups into hardcore fans? Free paper Download Center News: In the era of information overload, the user is forgetful of users is growing on this matter, many of the early start-up companies have used these methods: 1, put online and offline advertising 2, the establishment of micro-blog, micro-channel platform 3, KOL related fields help forward propagation 4, the increased exposure and other media 36kr As an Internet start-up companies in the field of recruitment, we also used these methods in the investor’s money to spend a lot of money at the same time, attract the first batch of users. Soon we discover the limitations of these methods: they really help you increase user in front of ‘faceless’ opportunity. But in the competitive Internet business field, we use the same promotional gimmick - every day 36kr Internet company so much, public micro-channel number in the subscription is also more to see, however, information overload and you will soon forget you . Any start-up companies that are the envy of Apple - any sign of trouble about Apple, can occupy the major science and technology media headlines for the first time, triggering a heated discussion readers. If the subject of news becomes an ordinary start-up companies to spend money on science and technology through the media, they found a one-month public relations struggling brewing draft nobody cares to discuss a handful. Become a phenomenal product, users will be remembered. Do not need to spend money to promote, PR, users will spontaneously spread. How to become a phenomenal product? From start to get your early communicators Rome was not built in a day. The earliest use of iPhone people, Airbnb earliest tenants and tenants, the first person in the Instagram upload photos, all the early communicators respective products. These early communicators as they brought a wave of new users, the amount is growing exponentially until trigger a tipping point, becoming a p