analysis- do electricity suppliers need to know three empirical data(分析-电力供应商需要知道三个经验数据).docVIP
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analysis- do electricity suppliers need to know three empirical data(分析-电力供应商需要知道三个经验数据)
Analysis: do electricity suppliers need to know three empirical data
(Research papers Download News) With many traditional businesses relatively great strength in capital and supply chain, which can suddenly make a transition into the electricity business in the course of tens of millions for the electricity business operations, advertising and brand purchase promotion, and expects such investment at the electricity supplier can immediately grasp the general trend of online sales to achieve a breakthrough. But this is often anxious, regardless of operating electricity supplier rhythm practice for many traditional companies take a lot of detours.
Ocean an American electricity supplier Webvan, then the valuation of $ 8.5 billion, financing of $ 390 million, but the final operation fails. Webvan daily only 2,000 orders for pen when it invested $ 18 million to build the site, $ 40 million to build warehouses, tens of millions to do the promotion, operation of infrastructure investment in its rhythm and the site does not match the order seriously, the end result is Webvan a loss of $ 600 million, directly closed down. From this American electricity supplier summed profound lesson is this: no matter how much money the traditional enterprise ,, how many resources are required attention to the rhythm of the development of electronic business, that orders to the stage to do something, do not be too ambitious. There are also domestic electrical Wanda made the same mistake, one that is up to scale, the idea to build a large team and systems, without paying attention to the rhythm of the electricity supplier operations.
It also drew the beginning Tencent and Baidu as a partner, plan a big electricity supplier O2O system, a large platform, the end result is not satisfactory, the electricity supplier charge also had to leave. In fact, the right rhythm should go first to a small-scale test Wanda Plaza, trial and error, so thoroughly, and then slowly roll large and ex
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