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analysis- do marketing for five key indicators(分析-做营销五个关键指标)
Analysis: do marketing for five key indicators
Research papers Download News: VerticalResponse is an American one at the buffet email, event marketing, online surveys and direct mail solutions leader, his CEO and founder, JaninePopick recently wrote on the network about their potential customers for conversion become a customer, from top to bottom, they pay close attention to five key indicators.
Flow
Almost any company are interested to have more quality visitors come to your site, JaninePopick no exception. They will use a lot of ways to bring traffic to their sites, including paid search, advertising, re-targeting, there lethal contents, etc. Through various channels to share in this potent content from social media sites to other authority, they let their information extends to a very broad manner, may use their products and services to populations medium.
They are particularly concerned about their traffic, they will use google analytics, and like many other companies, they will track the incoming traffic to be converted into the free use of the whole process of registration, until it became a paying customer.
Conversion Rate
In VerticalResponse, they offer 30 days of free access to services for those who register their An important indicator is the number of free trial users to track and eventually become paying customers. They will understand the occurrence time is long and if you have a free products and services, to understand how much conversion rate, and in the process, what can help you make some key decisions.
For example, in a novice free trial, they will issue a series of email to help encourage those people to try different parts of their applications. Eventually, they hope that these people would send a good, or to participate in the society’s email Media said Diansha by know how long it takes for a person to do such a typical conversion, they will be very careful for these email message number and frequency, as low as possible
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