analysis- direct from interactive marketing to direct marketing（分析-直接从直接营销的互动营销）.docVIP

下载本文档

2
0
约9.59千字
约 9页
2017-09-05 发布于浙江
举报
版权申诉

analysis- direct from interactive marketing to direct marketing（分析-直接从直接营销的互动营销）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

analysis- direct from interactive marketing to direct marketing（分析-直接从直接营销的互动营销）

Analysis: Direct from interactive marketing to direct marketing Research papers Download News: ‘Direct marketing’ is the word itself says exotic, is directly translated from the English ‘Direct Marketing’ come as early as 200 years ago, Europe began to practice, initially we will and ‘direct mail’ ( Direct Mail Marketing) confused, thinking that direct marketing is direct mail, namely the use of e-mail, send direct mail methods to promote their products. ‘Direct marketing’ is the word itself is said to be exotic, from the English ‘Direct Marketing [Marketing Marketing encyclopedia Wikipedia]’ directly translated as early as 200 years ago, Europe began to practice, initially we will and ‘direct mail’ ( Direct Mail Marketing) confused, thinking that direct marketing is direct mail, namely the use of e-mail, send direct mail methods to promote their products. U.S. Direct Marketing Association of Direct Marketing has made a comprehensive definition: ‘Enterprise for profit, through a variety of communication and mass media, publishing information goods or services to the target customers, target customers seeking a direct response (reply or is ordered) the marketing process. ‘ PWA on this definition, further resolves three essence of direct marketing, how landing in China, to better serve domestic enterprises: 1, which is a difference between traditional marketing methods marketing system. Traditional marketing is often the first consideration is how to invest, how to advertise, that they think a lot of business opportunities is by costs to drop out, and can not accurately predict and monitor the results. Tradition Marketing more dependent on advertising, the starting point is the cost and brand communication, that in order to widely advertised, but often can not control the results, the results of wasting a lot of cost, so it is crucial to consider the cost of the various media. And direct marketing is not the same as the starting point, the starting p