analysis- domestic brand marketing strategy to subvert cheap（国内品牌营销策略分析-颠覆便宜）.docVIP

Analysis: Domestic brand marketing strategy to subvert cheap Domestic brands “exceptional” because of custom clothing and overnight, so many Chinese garment enterprises to see the direction. When people demand for clothing from the past to the fashion evolution of warm, personalized differentiated demand, some of the domestic clothing brand began to abandon the low-cost strategy, by providing customers with personalized service tailored ways to enhance their own value and profits space. Same is true of the automotive industry, Geely early development had rapidly seize market share, leaving consumers gave low-quality products, low impressions .2007, Geely chairman Li Shufu release of “Ningbo Declaration” and to “create the safest, most environmentally friendly and most energy efficient good car, so Geely cars all over the world “, the Geely’s strategic transformation through 5 years, to high-end car market into initial victory, becoming the joint venture vehicle with high-end brands to compete with local Brand backbone. In fact, in recent years, pricing strategy changes are taking place so few Chinese companies, many companies throughout the product line average is rising. Department of Industrial Economics, Fudan University, Professor Luo Pinliang lt;lt; First Financial Daily gt;gt; representation , the original low-cost strategy or because of low cost, low-margin strategy first want to dominate the market, or because the product is not competitive, and his foundry no pricing power, while in recent years, some companies or suffering from rising costs and profits reduction of torture, or for their own development needs to embark on the road of transformation and upgrading. “Background point of view, many Chinese enterprises have a low-cost strategy and present transformation, but also with China’s economic development status and upgrading of consumption-related.” Xilinmen furniture, Vice President Yu Lei said, but the price change of strategy and corpo