analysis- dsp and digital advertising era of big data（分析- dsp和数字广告大数据的时代）.docVIP

Analysis: DSP and digital advertising era of big data (Research papers Download news) is not a big data big data, but not a lot of raw data for big data applications the most urgent needs of the advertising industry, the “demand side platform” This era of IT systems, the general trend is down regardless of subversion old and new media advertising line of business. The era of big data digital advertising is what? Everyone knows how the Internet is changing the media, and the media content mobility is not so difficult to understand, but for the media business models evolve, but little known in most people’s minds, from the Internet to the mobile Internet advertising advertising, and most original newspaper advertisements to open a window, there is not much difference. But that is not the case. All media content in the original is digitized, when presented to the reader through the website, advertising, publishing methods and monitoring methods are also digitized, which brought the advertising industry to put in effect a revolution assessment - this is known to everyone. But then this digital revolution to the IT industry a tremendous opportunity, and they have thus intervene and transform the advertising industry - which consumers relatively far away, and even many advertisers may not figure out what it was matter. Initially, the Internet media set up their own web advertising and selling their own, while advertisers through advertising links on the additional monitoring code to statistics advertising effectiveness - this stage is not big data IT services company and what happened. After a number of medium-sized Internet media will not sell advertising spaces, to the advertising agency business, while such advertising agency, but also for the thousands of smaller sites Nagao Agent Advertisement. These ads location is actually Web content is scattered resources, so, in order to manage these advertising resources, and be able to optimize these re