analysis- digital music personalized exploration profit model（分析-数字音乐个性化探索盈利模式）.docVIP

Analysis: Digital Music personalized exploration profit model (Research papers Download news) Entertainment + Social + UGC “, from music to music development and use of other platforms for content reorganization ...... Member The arrival of the mobile terminal, the music became readily available, after the user has accumulated billions of dollars, the industry also fell into a fierce competition. Now, every family looking for differentiation breakthrough path. Douban FM full use of the radio mode, cool music main push “hot + recommended” content, PC users shifted to the mobile terminal, QQ music with micro-letters of its powerful membership system advantage to get through the terminal platform, a second restructuring of radio content, while the shrimp in the Ali after the acquisition, the rapid realization of genuine open “music channel”, from music to music development platform capabilities, multi-meter music is more inclined to “Music social “function development. Recently, the shrimp net is redoubling its efforts to invite musicians, musicians registered shrimp net platform, in fact, open to musicians personal home. “On this platform, musicians and fans can communicate directly to obtain promotional opportunities, and can get all the music Download charges within the next two years and the shrimp is not divided. “lt;lt; shrimp Network CEO Wang Hao told China Business News gt;gt; reporter. From the industry perspective, the current music revenue mainly from commercial performances, as well as with the music company’s contract, these companies including Universal, Ocean Butterflies, gold maple and other large record companies large and some small individual musicians and music companies, because the music Revenue sharing website giving background information is not clear, the actual not get any revenue. “The unknown group of musicians gathered in this platform, from the collection of music to keep music, first established a unique content, and sec