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analysis- derivative, it is also a retail marketing(分析-导数,它也是一个零售市场)
Analysis: derivative, it is also a retail marketing
Free paper Download Center News: recently encountered three things
A friend asked me, derivative marketing communications seems okay with it. I say you are wrong. Today has become a derivative product sales and brand marketing channels. Agent (retail) sellers is to sell; and brand marketing channels do not seem to understand him, I said, you can imagine a short time when the product reaches the thousands, tens or even hundreds of thousands (of friends), it is absolutely great brand communication. Who can do some micro Alliance or organization, of course, violence scraper or event marketing not discussed here.
Another thing is that I have become a particular brand of product distributors (sharing house), I remember a long time ago in my circle of friends have shared links, but now after another one bought, the source purchased my home for the next (Be My next one share family), I can get the rebate, a month down there are dozens of blocks. Yesterday to hear a case of data on a micro-channel open class, grab a red envelope activity, companies found that nearly 80% of participants by 20 percent of participants with a first layer. Derivative sell both, but can be sustained propagation effects, I prefer to believe that 90% of users are willing to share the good things the way to get the value, rather than 90% share of things to make money.
There is one thing, today that two friends of enterprises, to sell their produce through the micro channel has reached 300,000 per month, about four million, the pure retail, a Taobao, a brand enterprises, are pure retail. User fans directly through micro-channel micro-channel public platform and individual channels to buy, and are sustainable and stable growth. See around these cases, I was very pleased. Because I believe that companies use the Internet to establish a direct connection with the user, and selling products, providing services and brand value which
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