analysis- digital marketing leveraging the market to find the fulcrum（市场分析-数字营销利用找到支点）.docVIP

Analysis: digital marketing leveraging the market to find the fulcrum Research papers Download News: Father of modern management Peter Drucker said, there are two basic functions of a business, a marketing, no one is innovative marketing, production process, many advanced ideas, advanced technology on. difficult to be accepted by the public. Moment, the digital wave is sweeping impact on the traditional marketing worldwide CEO of the American Marketing Association Dennis Dunlap (Dennis Dunl ap) will summarize it as six kinds of trends and forces. Emerging trends and new strength to the market Marketing has brought a sea change, but also the formation of more new challenges face more complex and more challenging new battlefield, how Fun new era of marketing? how best to use fewer inputs leveraging greater effect? #8203;#8203;recently Fudan University joint American Marketing Association jointly held a marketing leaders summit, focus on customer analysis and insight, brand management and digital marketing discussions. guests generally considered stronger marketing leadership, diverse skills and resources it enables enterprises to be successful in today’s market. Marketers are facing new challenges Panelists (according to the text published in the view order): Dennis Dunlap (Dennis Dunlap) American Marketing Association (AMA) Chief Executive Officer Chen Yuxin Shanghai New York University Distinguished Professor of Global Commerce John F. Kennedy (John Kennedy), vice president of IBM Global Business Services Marketing Tian Tao, vice president of CTR Market Research McDonald’s vice president shall Cong (China) Co., Ltd. Marketing Department, Chief Marketing Officer Zhangxiu Zhi, CEO of Spring Airlines Dr. Zou Dejiang Fudan University Department of Marketing Management Professor Zhang Wharton School, University of Pennsylvania Tao Li, vice president of Greater China Paul Nielsen Media Research Company Ong, general manager of the