analysis- ali waves new theory of digital marketing invocation（分析-阿里波新理论的数字营销调用）.docVIP

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analysis- ali waves new theory of digital marketing invocation（分析-阿里波新理论的数字营销调用）.doc

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analysis- ali waves new theory of digital marketing invocation（分析-阿里波新理论的数字营销调用）

Analysis: Ali waves new theory of digital marketing invocation Research papers Download News: ‘Ali waves’ may bring a specifically for ‘Ali waves’ marketing ecosystem and specifically named bifurcation theory, bifurcation theory and this electricity supplier is committed to the value of social refinement. Ali Sina acquisition rumors and not the first day, back in 2012, there are rumors that Alibaba will spend over the acquisition of Sina. Those days, at least as a digital marketing people sleepless nights I was in the realm of, you know, this is a can rewrite the industrial pattern acquisitions. Turn the calendar spring 2013, all the dust settles, Alibaba acquired 18% of the shares of Sina and conditional shares rose to 30%. Internet, the elite are called rare these acquisitions into a gaze. During the same period, Baidu Fantastic Art Love equivalents acquired PPS also a great deal of capital feast, but in terms of bringing space for reverie, ‘Ali waves’ combination will undoubtedly gain the upper hand. You know, have a social gene Sina Weibo, keep on fighting in the realization of the challenges, finally let bystanders saw a ray of hope, logical thinking, whenever there is Internet marketing people have sensed an undercurrent that is surging. Everyone guess, Ali definitely not only get 18% of the shares of closed Sina, this time the acquisition is bound to the surface with a product or face the deep integration of resources that integrate out ‘Ali waves’ what would look like? While the digital marketing people, from the interpretation of what kind of marketing value of it? ‘Ali waves’ full strategic value Let us look Sina microblogging status and the actual state of Alibaba, to interpret what this game is far more than the capital value of the sort of strategic significance. First of all, the media has a strong genetic Sina, which can be characterized as non-media advertising can not make any mode other than the product realization. It ma