analysis- how to use the internet channel thinking of winning turnaround（分析-如何使用互联网渠道获胜的思维转变）.docVIP

Analysis: How to use the Internet channel thinking of winning turnaround (Research papers Download news) K is the area of #8203;#8203;the major clothing brand channels, there are 27 local high-end brands for men and women the right to operate the right agent or custodian, the annual sales volume of 220 million yuan. As a channel, feel the impact of its electricity supplier more direct .2013 in January-July, K performance of the company fell 15%. However, after the August and September to explore a new model, the performance has gone up, and some stores earnings growth is as high as 212%. This is how to do it? Is not no market, but the market is not to be awakened In the depth of communication with customers face to face in the first, K the company discovered the problem: A customer for many years old VIP, proudly sermon: I have now is not the provincial capital to buy things, and are buying in Hong Kong, some more distinctive, A customer, from the county to settle in the provincial capital, it is cramped sermon: to the provincial capital, found his clothes can not wear, I want to go on courses to enhance femininity, do not know where? A customer, spending two salons each year of $ 300,000 is dazed sermon: each brand are the same, ah, where I hit it where to buy good-looking, I am wearing this, I do not remember where buy, and A customer, once loyal VIP, very angrily: I know you shop girl, but they do not know me, so I do not come, A customer, for many years the old VIP, very disdain preaching: that you can not discount what do I do also want to lower discount?? A customer, a University Management School teacher, Damajindao sermon: I think I can give you some suggestions storefront management, ...... Seen, not without the market, but the market is not to be awakened, Visible, people are not not come, but the store no features, Visible, not the customer disloyalty, but the service is not in place, Seen, not without cu