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analysis- how to use video marketing startups tell a good story(分析-如何使用视频营销公司讲一个好故事)
Analysis: how to use video marketing startups tell a good story
To free download information: Every startup has a different story, but they often do not know how to operate early to tell good stories. This time video producers need a series of targeted questions: product ideas, how to solve the pain points, who the user is, what scenarios ...... when companies in answering these questions, you can continue to clear up the story line. No matter what kind of business objectives, at least one thing in common is that they all have great enthusiasm for the project.
Most startups video can be divided into three categories: product explanation video, marketing video and viral videos.
Famous video studio Cub Studio Award from YouTube and Vimeo in a Top3 startups video. Their selection is based on the story describes, visual beauty and effectiveness.
Spotify (Genuine streaming music service platform, one of the world’s largest) is now a household name, but has not been popular before, they have done such a marketing video. Entire film does not explain, entirely rely format fonts, animations, deformation and cool music, to convey to the audience their understanding of the product.
In one minute in length, Spotify through simple and clean but full of expressive way successfully conquered the audience. Cub Studio this evaluation are: We believe in this video memorable is that he not only created a unique animated form, but also to closely fit the story and the product itself.
Keyring In this video successfully conveys product information, compared to explain features of the product directly, they chose the more interesting visual expression. Even turn off the sound, the audience will still understand the function of APP. Setting Meng Department is to help Keyring won many hearts and minds of female users, and with the effect of kind of the film considerably. Trailer is witty lists download channel, conducive to enhancing user conversion rate.
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