analysis- digital age marketing strategy（分析-数字时代的营销策略）.docVIP

Analysis: Digital Age Marketing Strategy Research papers Download News: Steve? Jobs catch-phrase is Bidiao poor creative enough, had Bidiao good ideas and that is because, a good strategy depends on the choice and This requires not only intellectual or even intuition, but also need to adhere to the principle, which is Steve Jobs one of the most commonly overlooked qualities. Develop marketing strategies particularly difficult because, as I have previously pointed out, the rules have changed. Three decades ago, major brands trying to create momentum, “raising awareness”, and now, they need to create an immersive experience, in order to attract consumer persons. However, the original mission has not disappeared, we still need to engage in-store promotions hit television advertising, sent to participate in the exhibition and dissemination of marketing brochures and now, in addition, we also need to manage the algorithms, applications and equipment consisting of a new world in order to meet new challenges, we need a new strategic thinking, new ideas and new organization. Clear objectives In the past, marketing strategy focuses on the sales funnel model (sales funnel model) (see Figure 1) you get people’s attention, to create awareness of your products or services, to convince them why it is their first choice, and then encourage them to the actual purchase. While this process has some important steps, but the idea is that the more people you put into the front of the hopper, the rear end from the hopper out of the more. Although this model is not 100% accurate, but accurate enough, of the 20th century the great brand is to follow the basic principles set up. Now, this model has failed today to engage in a marketing campaign to attract the eye of the television, consumers will flock to a physical store, but flock to the Internet. Their activities will leave data traces, and your competitors in the consumer by purchase orders before you can use these