analysis- how to use traditional media to expand its influence micro-channel（分析-如何使用传统媒体来扩大其影响微通道）.docVIP

Analysis: how to use traditional media to expand its influence micro-channel (Research papers Download News) “micro-channel, more than three hundred million people use mobile applications,” which is Tencent micro-channel official website home striking a confession. Indeed as one can see, micro-channel ferocious, the traditional media, how to use micro-channel to expand their influence, we must first micro-channel professional and thorough analysis. “Wet” micro-letters “Wet” describes a relationship between the state and characteristics of social organization. American scholar Clay? Shirky’s era lt;lt; everyone gt;gt; (lt; gt; (Chinese title for the future is wet lt;lt; gt;gt;) that the organization of the future society will break the dry social relations, into a “damp” in all the times that people can borrow from the social software links, with a delicate relationship, the formation of various groups and found like-minded people can determine their interests, fate, charm quickly gather fast casual, rather than as offices, factories as “forever” to rely on force to stay in the formal system together. Everyone is an a concrete, sensual, contemporary, diverse people, among them the organization is a discourse-based, temporary, short-term, the combination of the moment, rather than a long-term contract. ① rely on micro-channel is such a social software links, between people committed to building a “wet” relationships, to create a “wet” environment of social networks. Compared microblogging micro-channel, SMS and other IM (Instant Messenger, instant messaging) tool of the “damp” than it is a powerful way to disseminate information more convenient and humane. Simply put, it acts as an instant network communications products to support virtually free way to send voice messages, videos, pictures and text, you can group chat, and only consume a small amount of traffic. sending a voice message that is its “intercom” function, which can only be beyond the previo