analysis- how to think about the spread of mobile internet era（分析-如何思考移动互联网时代的传播）.docVIP

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analysis- how to think about the spread of mobile internet era（分析-如何思考移动互联网时代的传播）.doc

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analysis- how to think about the spread of mobile internet era（分析-如何思考移动互联网时代的传播）

Analysis: how to think about the spread of mobile Internet era Research papers Download News: 2013 to 2014, the debate about the Internet thinking, the rapid development of micro-channel, since the rise of the media, mobile payment wars, etc., are changing the existing business and marketing eco Today, all businesses are in the mobile Internet The era of mobile Internet is changing the route of transmission. Not only the mobile Internet company only needs to think about the mobile Internet, today, all businesses need to think about the mobile Internet, I think, to think the mobile Internet business, not simply to be APP, or the use of display advertising in mobile terminals, or operate a micro-channel public account, that it is the convergence of mobile Internet mobile Internet has brought a change in the ecology and spread of a new logic and paths. First, the mobile Internet has brought changes in the relationship between brands and consumers. In the traditional media and the PC Internet era, people rely on work, study and social interaction spaces and space, virtual communities to build social relationships, brands and consumers rely on a strong medium to communicate, relying exposure, amount of coverage, flow, time and frequency to influence consumers. However, the mobile Internet makes it all changed, you can rely on to build relationships between consumers location, you can also rely on hobbies build relationships between brands and consumers of communication naturally change, and enterprise mobile terminal can establish a terminal position association, the brand with consumers via the mobile Internet for real-time interaction. This change in the relationship between form, is changing the brand inherent mode of transmission, mobile Internet has become a new service interface, brands need to think about how a user-centric, through the relationship with the user’s interaction to build profiles of the user’s interests based on the formation of