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analysis- lbs is a tool rather than a model(分析-磅是一个工具而不是一个模型)
Analysis: LBS is a tool rather than a model
(Research papers Download Communications) mobile Internet’s rapid development, driven by the mobile Internet applications innovation from 2010 onwards, LBS concept in China is rising rapidly, but by the end of 2011 to provide LBS services business from a maximum of 50 has been reduced to the remaining 15. investment bank optimistic about the mobile Internet while on the LBS model have been questioned, and finally a lot of people in the industry have said that LBS + O2O will be more potential for development in the field after the 2011 failure of the LBS, many companies have realized to LBS is a tool rather than a model, completely copy foursquare to the Chinese market is not feasible.
One, LBS existing pattern analysis
LBS in the country to do business mainly tried 1.LBS + recreation sign pattern, 2.LBS + living services and sharing mode, 3.LBS + outdoor travel patterns of social sharing, 4.LBS + casual game mode.
1 like sign this mode is not very long life, once all the rage grab spaces, stealing food, friends trading this on a whim based on the user’s application Huobian fields, but now rarely someone playing such games the. attendance is based on the user’s psychological satisfaction and accomplishment developed, if once the user feeling lost interest or feel a lot of trouble, and that value will be big discount sign LBS purchased. Imagine what kind of crowd would Hold the phone open attendance software, go sign where? such a crowd there, but rarely. So sign pattern itself is not very suitable for Chinese people’s habits, the Chinese people not to enjoy life so casual every moment of the stage.
2.LBS + life of the service itself is very high practical value, but the same token, what kind of crowd favorite wherever Share to where? Living services website has a lot of class, and generally people are traveling to an unfamiliar place Planning ahead will be a good time, how many people will come to a strange p
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