analysis- micro-channel profit model - wesense model rhapsody（分析-微通道盈利模式- wesense rhapsody模型）.docVIP

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analysis- micro-channel profit model - wesense model rhapsody（分析-微通道盈利模式- wesense rhapsody模型）.doc

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analysis- micro-channel profit model - wesense model rhapsody（分析-微通道盈利模式- wesense rhapsody模型）

Analysis: micro-channel profit model - WeSense model Rhapsody (Research papers Download News) Micro-letter Profit Status: ready The rapid development of micro-channel is called a miracle too. Given the overwhelming number of media reports, presumably fox king nor any detailed: 352 million mobile phone users in China (CNNIC, as of the end of 2012) as a reference, more than 300 million micro-channel approach 400 million subscribers (along with overseas users) far from the “success” word can be summarized in micro letter created another small universe, another ecosystem. However, as with most of the mobile client application, like micro-channel of the profit model has always been the subject of much questioning. In general, the main source of profit media is twofold: First, advertisers, and the second is the user. Give the simplest example - newspapers, advertising costs charged to advertisers, and then sell you a couple of dollars, while the micro-channel current surface the user is free (Whatsapp now annual fee pro!), nor charge value-added services. rumored upcoming 5.0 version of the new payment feature is its latest attempt due to micro-channel central bank has not yet obtained the third party payment license, and is very likely to be the future Tencent TenPay cooperation and if successful, it will only be TenPay matchmaker, this feature also make it out of the media properties. Leaving aside the above means of profit, micro-channel maximum profit margins as a media - advertising, have failed to achieve. Given desktop mobile Internet is much higher than the CTR (1% to 2%, from Vpon data), fox king believe this As the mobile Internet is widespread concern - user acceptance of mobile advertising is very low end, ad serving users can easily lead to resentment, therefore, micro-channel with other mobile App, like, ready to go, just waiting for that right moment. History of the second successful business model Micro-channel is not only the essence