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analysis- micro-channel vs live microblogging war imminent-(分析-微通道与生活微博战争迫在眉睫)
Analysis: micro-channel VS live microblogging war imminent?
Research papers Download News: Recently, news that Tencent has invested in addition, self-built live platform, micro-channel business unit will enter the future broadcast business, and even said it is planning to transfer the relevant work. According to April 2016 Ai Media Consulting released study shows that the number of Chinese video broadcast platform 2015, nearly 200, including webcast market size of about 90 billion yuan, the number of Internet users live platform has reached 200 million people. From the beginning of the beginning of 2016, including Tencent, Ali, millet, music, as 360 other Internet giants have personally enter the field of live, broadcast industry’s most lively moment has come.
Similarly while there is a story on the capital in recent years, Chinese Internet process. Buy Hundred Regiments site from barbaric growth through a thousand World War II mission, and then changed from five thousand, five becomes three, three becomes two, since October last year, the US group and public comment merger, buy the industry’s fierce competition temporarily come to an end . Thus, the broadcast industry crowded situation will not last long, Chinese Internet giant, with its subscriber base and capital strength will squeeze the living space of a small company, BAT and the strength of large companies will be broadcast this field, this ‘Hundred broadcast war’ reaper.
Hot areas of the Internet industry giants are often missed and capital markets fueled broadcast industry is no exception, the current mainstream market more or less live internet giant shadow, while BAT Big Three in the field of mobile broadcast and how layout penetration of it?
B: lukewarm Baidu
Baidu launched around February this year, low-key ‘100 show live’, which is currently the only Baidu’s Live platform, and did not expand the area of promotion. From the web page to see its shape is more like a traditional broadca
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