analysis- how to quickly set up micro-channel marketing goals and business objectives kpi monitoring（分析-如何快速建立kpi监测微通道营销目标和业务目标）.docVIP

Analysis: How to quickly set up micro-channel marketing goals and business objectives KPI monitoring Research papers Download News: known, companies must rely on the market to get the survival and development! Experience of successful business is: let the ‘marketing’ command, so that enterprises in other functions (such as production, finance, human resources, research and development) have accepted the command of the marketing function and constraints, and so, in order to successfully accomplish business goals. Therefore, the micro-channel marketing companies, corporate management also needs to quickly set a reasonable platform for enterprise micro-channel marketing objectives while setting marketing objectives, often not the most important goal setting. Goals but in the end in order to solve the problem? Goal The set will bring any value? Therefore, I believe, quickly set up micro-enterprises letter marketing objectives should be SMART rules to follow reasonable setting. S stands for specific (Specific), refers to the objective assessment to hit the micro-channel public platform-specific performance indicators, not generally, for example, set a growth target specific fans, forward, and reading mass amount of content, etc., to meet work set specific targets. M stands for measurable (Measurable), refers to the micro-channel public platform indicators are quantitative or behavior of the verified data or information on these indicators can be obtained, where the set objectives and targets, must have specific numbers as ruler, and standards and specific measurable data such public view mode micro-channel platform already exists. avoid the feel of starting their own concocted some standards. A representative may realize (Attainable), refers to the indicator micro-channel public platform in case the effort can be achieved, avoiding the creation of high or low target, for example, 1,000 fans existing platforms, expected next month in a within reach 10,0