analysis- micro-channel regulation of public accounts is foreplay membership card marketing（分析-微通道公共账户的监管是前戏会员卡营销）.docVIP

Analysis: micro-channel regulation of public accounts is foreplay membership card marketing (Research papers Download news) in the micro-channel strategy, there are three crucial fulcrum: mobile portal, commercialization and public account. Former “bearer of Tencent’s international dream”, micro-channel turned WeChat, Japanese and Korean counterparts initiative Line, KakaoTalk Cidaoxianhong that this dream into a concrete reflection of determination. As for the commercialization, the core is the realization of big data, what value is 400 million users critical essay, behind both eyes greedy monopoly carriers, there can no longer be a second Tencent soso demons. Commercialize this knife micro-channel sooner or later fall, but many people did not expect to fall on the public account is the head, but actually have Mito much. The first knife: prohibit a public account forcing users to share, The second knife: real-name registration to strengthen public account supervision, The third tool: cleaning certification clean “Li Gui” account. To practice magic aside, we must first of ridicule from the palace, waving Mito micro-channel pain is not a simple self-discipline and purification, the real core is to go from the media technology! Make way for corporate marketing! Fast development of micro-channel, so that the first public account of the operator comes from the enterprise microblogging team, and the team most people are flat and online media editors even water demobilized OK, this is an indisputable fact, So early and micro enterprise microblogging published within the letter showing the style is not surprising. The public accounts into a business from the media, the familiar idea can not play the micro-channel circle of friends on QQ real advantages brought by the spread, the opposite may be because the public account if TB-style push lead to uncontrolled fatigued, fundamentally undermine public account the significance of the presence in this gam