analysis- mobile internet advertising profitable prospects（分析-移动互联网广告盈利的前景）.docVIP

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analysis- mobile internet advertising profitable prospects（分析-移动互联网广告盈利的前景）.doc

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analysis- mobile internet advertising profitable prospects（分析-移动互联网广告盈利的前景）

Analysis: Mobile Internet advertising profitable prospects (Research papers Download news) To be honest, I mixed the Internet circle is not long, but there is an experience, that is, no matter what level of access to places, to talk about the mobile Internet can be loaded to force .. So today I ........ and everyone will talk about the future of the mobile Internet profitable today to talk about advertising feasible? The author believes that the traditional Internet to make a profit, there are three basic forms: A) sales model. Namely the use of the Internet to achieve product sales, such as e-commerce platform and buy website. 2) advertising model, ie sites, customers, users constitute advertising platform for direct advertising display, or project sponsor, such as the major portals, search engines. 3) charging mode, ie, allow users to pay for the site content or products, or create a pay wall, or even a reward, such as some changes in traditional media over digital media pay to read, pay games, of course, this model was undoubtedly the most successful games. This is the traditional Internet to make a profit, but in the mobile Internet ecosystem where it is these profitable? Surely this is not the same, because the two are not the same ecological So, the ads on the mobile Internet feasible? Let’s look at some data: ① According to the U.S. market research firm Magna Global forecasts published data show that the fastest growing mobile advertising, the current growth rate of 54%, advertising revenue of about $ 12 billion. ② world’s leading media communications company ZenithOptimedia also predicted the growth of mobile advertising situation. Their forecast shows that mobile advertising revenue will grow 67 percent this year, 2012-2015, the average growth rate will remain at 51% on display ads, ZenithOptimedia various forms of display advertising to do a unified forecast, said it would have a 20% annual growth. forecast and Magna Global, like