analysis- mobile radio - traditional broadcast network a new direction（分析传统-移动无线电广播网络一个新的方向）.docVIP

Analysis: Mobile Radio - traditional broadcast network a new direction Abstract: In recent years, the rapid growth of the number of mobile phone users, mobile media is also rapidly developing and promising terminal, highlighting their strengths and a huge audience base, mobile broadcasting from mobile media and audio media starting to position itself to multi- forms re-integration of traditional broadcast content, the extension will increase the broadcast program to expand the living space of traditional broadcasting, as traditional broadcasting offers new opportunities for development. Keywords: mobile radio, traditional radio, network, user Mobile is the second newspaper, TV, radio, Internet after the fifth-largest media has become increasingly high coverage of personal media, mobile media, mobile radio as a form of existence, has been created in the industry most of the researchers The “Cell Broadcast” is defined as having a radio, and Internet-enabled smart phone to listen to radio [1] This paper studies the definition is narrow, that mobile phone users through mobile Internet and smart phones, listen to the radio and interactive experience based mobile broadcasting enormous mobile phone users and resources generous traditional radio, a traditional broadcast network of a new direction from the mobile phone broadcasting media and audio media starting to position itself on the content and form of traditional broadcasting all-round reform, will increase broadcasts extension, extended the survival of traditional broadcasting space for traditional broadcasting offers new opportunities for development. Meanwhile, the phone gave birth to involve radio broadcasting, telecommunications carriers and network operators and other parties in interest industrial chain, but rely on the content of radio production is undoubtedly the core of the whole industrial chain. Currently, the mobile radio in a form of the following: 1. mobile broadcast applications through mobile