analysis of b2b buyers in the eyes of internet content marketing（分析b2b买家眼中的互联网内容营销）.docVIP

Analysis of B2B buyers in the eyes of Internet content marketing According to a report from the CMO Council and NetLine’s latest report, 87 percent of B2B buyers said online content will affect their purchasing of which 60% of respondents said that content would have a significant impact on its, while 27% of respondents said they would purchase a certain impact. Meanwhile, 35% of respondents believe that online content will best be able to understand the customer needs the seller filtered out. importance of content marketing B2B seller must decide understand what kind of content that most affect buyer decisions. This study focused through a variety of different angles of the audience’s attitude B2B content of which is at an angle B2B buyers prefer online content which elements are included: - The breadth and depth of information (47%), - Whether the information can be easy to obtain, easy to understand, with a readability (44%), - Original content (39%). B2B brands should be avoided following users do not like elements: - Download excessive prerequisites (50%), - Obviously, the selfish behavior promotion (43%), - No substantive content and lack of information and even have the wrong content (34%) B2B sellers tend to commit the above error, only a handful of respondents said they believe the seller’s information. Indeed, B2B buyers think that the following types of content more valuable, trustworthy - Professional Association Research Report / White Paper (67%) - Industry Group research report / white paper (50%) - Customer Case Studies (48%) - Analyst Report / White Paper (44%) - Independent product reviews (40%) Only 9% of users said trust and vendor related content. Able to influence purchasing decisions, the most attractive content source is still facing the industry associations, such as: - Professional associations and online communities (47%) - Industry organizations and groups (46%) - Online trading