analysis of media convergence a the web editor backdrop of media literacy（分析媒体融合网络编辑的背景下媒介素养）.docVIP

Analysis of Media Convergence a the Web Editor backdrop of media literacy Abstract: media fusion of both news reports bring broad prospects for development, but also a huge challenge for media practitioners the Web Editor choice must have the ability, the ability to communicate with the viability of the three aspects of how to improve Web Editor own media literacy, in order to cope with the new situation of media convergence. Keywords: media convergence; media literacy; network editing; Journalism and Communication; Mass Communication Media convergence is a hot topic in the field of journalism and communication, the participants mostly focus on the broad prospects of news reports in this context, very few people to pay attention to the enormous challenges it will bring. The first to feel this challenge is a network media editors. they found that, in the context of media convergence, Web Editor must have a higher media literacy. What is media literacy? U.S. media literacy research center pointed out that media literacy is the choice when people are faced with a variety of media information, the ability to understand, question the ability, the ability to assess the creation and production capacity, as well as the ability to respond to speculative [1]. the above definition is given from the perspective of the recipient of the information, now is the era of mass communication, ordinary people can express their views through forums, blogs, video, and other products, has become disseminators of information, not to mention specialized in vector-borne media worker? Therefore, this definition in the context of current media integration somewhat one-sided. In contrast, the definition given by the American scholar Balaam is more in line with the requirements of the era of media workers. Him from the point of view of the media, media workers, media literacy is divided into three levels: First, language, semantics, aesthetics and values level, acquisition, analysi