analysis of network integration under the new reporter, the quality of the（网络集成新记者,分析的质量）.docVIP

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analysis of network integration under the new reporter, the quality of the（网络集成新记者,分析的质量）.doc

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analysis of network integration under the new reporter, the quality of the（网络集成新记者,分析的质量）

Analysis of network integration under the new reporter, the quality of the (Research papers Download News) Abstract: The author mainly through the status quo of network integration, this paper proposes a network integration context “a new Reporter” concept, and describes “a new reporter,” is the essence of the traditional newspaper media reporter three transformation. Meanwhile, the author added emphasis on the “new reporters” should have three qualities for the industry reference. First, the historical origins of media convergence In 2003, AOL Time Warner Chairman Steve? Keyes (STEVE CASE) has mentioned in his speech, each decade has tied up with the word. “In the 1980s, the word is a personal Computer .90, the word is the Internet, and the next 10 years will be the integration of words “[1]. media convergence is the next 10 years, the focus of the new media research. “Media convergence” concept, first used by the Massachusetts Institute of Technology Professor Sola Pool presented his proposed “communication patterns fusion” concept to describe a variety of multi-media exhibit was the trend toward integration. Initial People on the imagination of media convergence will be more focused on television, newspapers and other traditional media together [2]. generalized integration of media, including all media and its related elements combine in recent years, Western scholars for the “media convergence “more representative view, should the American Press Institute Media Research Center Director Andrew Nachison definition, namely:” in print, audio, video, interactive digital media organizations strategic, operational, cultural Union “[3]. In recent years, “media convergence” in digital, customized audiences, segmentation, many industries and even cross-industry integration in the context of different levels, and its good momentum of development which are more representative of the United States enacted in 1996 lt;lt; gt;gt; Telecommunications Act, which rel