analysis of network marketing soft strategy（网络营销软策略的分析）.docVIP

Analysis of network marketing soft strategy Free paper Download Center News: software and hardware, such as newspapers, magazines, television, radio and network media see hear the advertising acts as hard ad, then the interaction and participation and conduct in advertising can be called soft advertising, is one of the well-known newspapers, soft. “Soft” marketing important feature is the emphasis on interactive and participatory, and weaken or circumvent the advertising behavior of the original mandatory and indoctrination. Online media and traditional media compared with the interaction between the user, participatory and timely of the characteristics of particularly prominent, or precisely because of these characteristics of the online media, that makes it has a traditional media to compete and contend, and then developed into the possibility of a new media. Therefore, we can conclude that: based on the behavior of traditional media marketing should focus on “hard” and both “soft”; but the opposite based on the behavior of the network media marketing, network marketing eating “soft” a. 1, post The people get online, have a look at the posts, replies and posting experience. Posts non Fairview article, nor academic post is not subject to the restrictions of syntax, format, time, location, etc., views and attitudes is a post The two basic elements of existence. Posts marketing exist in almost any network, it does not require the advanced marketing knowledge and experience, and only takes time, patience and you have a deep understanding and grasp of principle marketing purposes to be achieved. Second, E-mail E-mail is a personal mailbox, since it is a personal mailbox, and their privacy is very high, so the E-mail marketing practices, has long been, but this method with extreme care, otherwise easily result in customer resentment if customers your marketing message as a rejection e-mail, it is counterproductive. (3), jars Jar, namely the Fo