analysis of personalized search ranking factors that affect（个性化搜索排名影响因素的分析）.docVIP

Analysis of personalized search ranking factors that affect (Research papers Download information) search engines work like other sectors of purposes: to fulfill the needs of users for Bing, Yahoo, Google and other search engines, which means that for all search queries to provide the best results. These major search engines is to improve the user experience as the goal, to provide a more personalized search results. then the search engine is how personalized search? impact personalized search those factors? I will make a brief explanation below . One: the location of your search We are in the search box type “pizza.” Elements of Google’s search results is it? Probably the first result is that your city in your pizza shop nearby, but the search engine how do you know where you are ? Simply put, the search engine is determined by your ip location. Google knows that most people search for “pizza” may be a search to find a local structure, although they did not use localized keywords. Two: your search history Search the historical record of the search engines may be an old technology, and search engines know where you are searching, they will begin to analyze your search record, what your last search, what you recently viewed pages This may sound a little creepy, but the search engine search if you know your record, they will be able to search for records based on the best available to meet your requirements of your search results, you will be easier to find the results from the search elements you want of information. Three: information on your social network May and Facebook will be the signing of a cooperation will be joined in the search results should be Facebook’s data will be data integration and Facebook will allow registered users in Facebook’s search results will be to see them on Facebook on social relations and sharing information. If you have some pages to Facebook Grace TANG will have a better ranking than usual at the same time, Goog