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Survey Purpose - Montana Office of Tourism- Home Page调查的目的-旅游-蒙大纳办事处首页
Executive Summary of Online Survey Results
Introduction and Purpose
The 2003-2007 Strategic Plan for Tourism and Recreation in Montana is the result of a collaborative planning process led by the Montana Department of Commerce Promotion Division. In draft form, the strategic elements for the Plan included seven major goals, and 42 objectives with proposed actions for each objective. In order to gather insights for prioritization of the goals and objectives, the planning team’s outreach efforts were extended to include an online survey. Private citizens, business owners, state and federal agency employees, tribal members, non-profit organization members, municipal and community representatives actively participated in the informal survey, prioritizing the goals and objectives proposed in the draft Plan (see Survey Methodology details, page 6).
Summary of Key Findings
Survey results revealed consensus on some issues among respondents from private, public and non-profit sectors, and from the six tourism regions of Montana, and differences on other issues. Overall, respondents indicated support for the planning team’s proposed draft strategic goals and objectives (none of the proposed objectives rated less than 3.34 mean score out of 5.00). However, survey results and respondent comments indicated a need to clarify wording/meaning in the final Plan. Overall results indicated that key priorities are the following:
Serve Montanans first: preserve recreation opportunities, natural resources, affordability
Maintain the lodging tax for tourism promotion and development
Address access issues on public and private lands
Improve Montana’s transportation system for visitors
Retain community character and sense of place
Expand heritage and cultural tourism
Protect Montana’s natural/historic/cultural assets: focus on quality, monitor impacts
Enhance traveler services (Visitor Info Centers - VIC’s, rest areas, signs, etc.)
Enhance awareness about tourism/recreation benef
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