analysis of the localization of multinational corporations in china business strategy and its implementation（分析跨国公司在中国的本土化经营战略及其实施）.docVIP

下载本文档

35
0
约7.58千字
约 8页
2017-09-05 发布于浙江
举报
版权申诉

analysis of the localization of multinational corporations in china business strategy and its implementation（分析跨国公司在中国的本土化经营战略及其实施）.doc

1、本文档共8页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

analysis of the localization of multinational corporations in china business strategy and its implementation（分析跨国公司在中国的本土化经营战略及其实施）

Analysis of the localization of multinational corporations in China business strategy and its implementation Paper Network: [Abstract]: how multinationals in China for the localization of a detailed business analysis clear localization of multinational companies and multinational business strategy concept, through several multinational companies in China, the localization of the typical business case for analysis, respectively, in the form of case management for multinational localization detail every aspect of the line the same time, were also localized operations for different ways to explain their implementation. At last, the effective multinational companies in China’s domestic market the method of implementation of the strategy, significance and necessity. [Keywords]: localization of multinational companies in China 1 multinational business strategy of localization 1.1 The concept of multinational corporations Multinational companies is ‘two or more countries by the economic entity consisting of, and engaged in the production, sales and other business activities of major international companies.’ 1.2 The most effective strategic choice to play a multinational advantage - localized business Localization refers to the main business for the local competition and consumer demand, a subsidiary of the allocation of resources to make their own decision-making in many business areas, the overall co-ordination across the various subsidiary operations may not lead to competitive advantage, on the contrary, may be detrimental to a competitive advantage. In general, those who do not particularly need the economies of scale or advanced technology business area, need to be based on local market demand localized operations. 1.3 The significance of multinational strategic localization Localization of the strategic significance of multinational operations is: First, to meet different consumer preferences in different regions. Second, to meet th