analysis of the localization of multinational corporations in china business strategy and its implementation（分析跨国公司在中国的本土化经营战略及其实施）.doc

Analysis of the localization of multinational corporations in China business strategy and its implementation Paper Network: [Abstract]: how multinationals in China for the localization of a detailed business analysis clear localization of multinational companies and multinational business strategy concept, through several multinational companies in China, the localization of the typical business case for analysis, respectively, in the form of case management for multinational localization detail every aspect of the line the same time, were also localized operations for different ways to explain their implementation. At last, the effective multinational companies in China’s domestic market the method of implementation of the strategy, significance and necessity. [Keywords]: localization of multinational companies in China 1 multinational business strategy of localization 1.1 The concept of multinational corporations Multinational companies is ‘two or more countries by the economic entity consisting of, and engaged in the production, sales and other business activities of major international companies.’ 1.2 The most effective strategic choice to play a multinational advantage - localized business Localization refers to the main business for the local competition and consumer demand, a subsidiary of the allocation of resources to make their own decision-making in many business areas, the overall co-ordination across the various subsidiary operations may not lead to competitive advantage, on the contrary, may be detrimental to a competitive advantage. In general, those who do not particularly need the economies of scale or advanced technology business area, need to be based on local market demand localized operations. 1.3 The significance of multinational strategic localization Localization of the strategic significance of multinational operations is: First, to meet different consumer preferences in different regions. Second, to meet th