analysis of the three guiding pr（分析的三个指导公关）.doc

Analysis of the three guiding PR Advertising is a fire, public relations is the wind, the fire by the wind, the wind to help the fire Viagra. Want to move off a popular long-selling product, which is inseparable from advertising and public relations Deva’s effective cooperation. Business operations and brand building has come to a ‘no PR is not marketing’ era. National public relations firms sprang up like smoke, there is good press, there is good integration of resources, there are good activities, there are good at doing annual service, there are good public relations crisis, mostly integrated public relations firms, and so on and so on and so on. Party corporate public relations budget has also increased, through various PR activities analyzed and summarized, found in almost all public relations and communication activities are in line with three guide. PR Tip: guiding influence This is very easy to understand, enterprises and public relations public relations activities, as well as for event marketing, both care about how to enhance their influence in a short time creating social awareness, focus attention. Thus we see the white elephant instant noodles in the 2008 Olympics that year, along with the Olympic flame climb Mount Everest together, making influence. Thus we see, Superman razor on campus to carry out ‘a man’s first shaver’ activities, condom distribution. We also saw a flourishing association Ronaldinho was once hired for brand endorsement deals. PR Tip: reputation-oriented As part of corporate social citizenship to the form of business to contribute to society, and the public a good show that more highly socially responsible business, so more and more enterprises attach great importance to develop their own sense of social responsibility. So we see wanglaoji 100 million yuan donations. We saw Dekor poor areas to carry out the primary concern of the ‘green campus’ activities, see Mengniu’s ‘cup of milk a day’ campaign into more than 5