analysis of the triple play next changsha national security networks digital tv network marketing strategy designed to（三网融合下的分析长沙国家安全网络的数字电视网络营销策略设计）.doc

Analysis of the triple play next Changsha National Security Network’s digital TV network marketing strategy designed to Paper Keywords: triple play of digital TV network marketing strategy designed to Abstract: Changsha National Security Network cable has a rich network of resources, access network, Changsha City is the most comprehensive resource operators. ‘Triple play’ is also the concept of business integration, business in a variety of physical network and operations, is business ‘fusion’, and certainly not assets ‘fusion’. ‘triple play’ is the future direction of the telecommunications industry, the article on the triple play in the context of Changsha National Security Network’s cable TV network marketing strategy has been studied . 1 Introduction ‘Triple play’ As for the users’ access to ‘facilitate conditions and provide a high quality integrated information services, improve customer satisfaction, with the most powerful competitive information service providers to gain a huge market in the ‘triple play’ radio and television companies to adjust their marketing strategy, so that their own in the ‘triple play’ a leading position in the process, all broadcasters are required to solve a major problem. In combination with the ‘triple integration ‘in this context, under the triple play broadband Changsha Guoan Broadcasting Co. television network marketing strategy network has been studied. 2. ‘Triple play’ Interpretation Triple Play is a broad, community-oriented view, at this stage it does not mean that telecommunications networks, computer networks and three cable television network physical one, but mainly refers to the integration of high-level business applications its performance of technology convergence, the network layer can be interconnected to form a seamless coverage, the business layer penetration and cross each other, tend to use a unified application layer on the IP protocol in operation and competition, mutual cooperation, t