analysis of the u.s. analysis of electrical enterprise risk（分析美国的电力企业风险分析）.doc

Analysis of the U.S. Analysis of electrical enterprise risk Abstract: The U.S. electrical appliance industry as a prominent Chinese businesses in recent years in good shape, but a company must be prepared to eternity, from the strategic, market and operational analysis of three aspects of the United States in high-speed electrical development risks points, and the corresponding recommendations and solutions. Paper Keywords: strategic risk; market risk; operational risk American scholars first proposed the concept of risk Haynes, Haynes will be the loss risk is defined as the likelihood of U.S. scholars Willet to risks and uncertainties and occasional contact with the following characteristics of the risk Risk is the nature of uncertainty and unpredictability , the risk is the risk that may occur; risk is the essence of speed, or rather people’s reaction speed and the ratio of the rate of change of things. An overview of enterprise risk and related concepts Theoretical model of corporate risk Dickson and Giglierano by the American scholar made, they risk the enterprise is divided into two types: ‘sinking ship’ risk and ‘missed the boat’ risk. ‘Sinking ship’ risk is not satisfactory because of new business sales, profits or return on investment goals such as the possibility of failure. ‘Miss the boat’ risk refers to the business because of market opportunities for competitors to gain an advantage or The sudden disappearance of the possibility of lost business opportunities. Usually the main risk comes mainly from the following four areas: internal sources, from within the enterprise, corporate structure and corporate in which the venue, near or close to the source, from the neighboring business community or geographic area surrounding the business or building, external or regional sources, and from the surrounding business community or geographic area, remote or source line of sight, from the business community or outside the region (including d