analysis- promotional sweepstakes how to make customers feel involved（分析-促销抽奖如何让客户感觉）.doc

Analysis: promotional sweepstakes how to make customers feel involved Research papers Download News: Yesterday we discussed the ‘full send / Man on the cut / fill will return’ of marketing. Today we come together to learn about ‘draw.’ Sweepstakes, is probably the world’s most widely used, the effect also the most difficult to talk about promotional ways. Why use extensively? Because lottery is very simple, as long as the customer how you can participate in the drawing, the prize is what this way almost no threshold. Moreover, many people also believe that lottery is a good method, because there can draw, and called to people buy new. Simply put, a simple draw, is to increase the number of people buying methods, of course, there are many sweepstakes and send full combine into a ‘full-xx yuan will be able to draw,’ two purposes may be ways to achieve it. Lottery, the actual sale is an opportunity to obtain a high-value things a chance, luck often cherished customers more easily participate. Formally, draw two forms: ● others draw. Customers left a message, or you can draw the organizers get a list, and then through some program from extraction, and then notify the winner through some form of client ● themselves draw. Customers throughout their participation, there is often a lottery program, the turntable and the like, and then draw the user’s own trigger action, users and organizers also get results. Both methods are common, their pros and cons. Customers first way is not strong sense of participation, stimulating effect on sales tend in general, but is considered a lot of tricky, tricky second approach does not solve the problem though, but is considered true that customers are more likely to do more, but achieving higher costs, the complaint will be big risk. Lottery results okay? We run it through storytelling. The end of 2006, Taobao did one called ‘year-end awards,’ the activities that I do with the Double Ninth Festival. Taobao form